According to a report by Mobile App Marketing Promo, 63 percent of mobile app users discover apps through app stores, while only 16 percent discover them through advertise ments.
So, how do you make your app stand out in a crowded marketplace and attract users organically? Below are 20 ways to boost your app marketing and increase your chances of success.
1.Keep your app store listing up to date
As a mobile app development company, one of the most important things you can do to ensure the success of your app is to keep your app store listing up to date.
This may seem like a no-brainer, but you would be surprised how many companies let their app store listings collect dust, which can lead to potential customers scrolling right past your app.
So, how do you keep your app store listing up to date?
First and foremost, you need to regularly update your app listing with new screenshots, videos, and descriptions.
This not only shows potential customers that your app is regularly maintained, but also helps to highlight any new features or updates that you’ve made.
Another great way to keep your app listing up to date is to offer regular sales or discounts.
This helps to create a sense of urgency and encourages potential customers who may have been on the fence about your app to finally download it.
Finally, you should also consider running periodic app store optimization (ASO) campaigns.
ASO is essentially the process of optimizing your app store listing for discoverability. By using the right keywords and phrases.
You can ensure that your app appears higher in search results, which can ultimately lead to more downloads.
By following these tips, you can rest assured that your app store listing will be up to date and will continue to generate interest from potential customers.
2.Use creative marketing tactics
As the mobile app market becomes increasingly saturated, it is more important than ever for app developers to get creative .
Their marketing tactics in order to stand out from the crowd. Here are three ideas for boosting your mobile app marketing:
1.Create a buzz worthy launch event:
In order to generate excitement and get people talking about your app, consider throwing a launch event.
This can be anything from a simple gathering of friends and family to a larger scale event with food, drinks, and entertainment.
Make sure to promote the event through your social media channels and other channels such as local publications and radio stations.
2.Use creative visuals:
A picture is worth a thousand words, so make sure your app’s visuals are on point.
In addition to traditional marketing materials such as website banner ads and social media posts, get creative with other visual content such as info graphics, video trailers, and GIFs.
3.Partner with other businesses:
One great way to market your app is to partner with other businesses, especially those that complement your app’s purpose.
If you have a fitness app, you could partner with a local gym or health food store. Not only will this help you reach a wider audience, but it will also give your app added credibility.
If You Want Know
3.Keep your app store descriptions short, sweet, and to the point
The app store is overcrowded and users only spend a few seconds looking at each app before deciding whether or not to download it.
This is why your app store description needs to be short, sweet, and to the point. Every word counts so make sure you are using them efficiently.
The first sentence of your app store description is the most important. You need to make sure it is catchy and accurately reflects what your app is about.
The rest of the description should be used to elaborate on the features and benefits of your app.
Make sure your app store description is free of grammar and spelling errors. This will give users the impression that your app is not well put together and could cause them to hesitate before downloading it.
Take advantage of keywords to ensure that your app is being found by potential users. Use relevant keywords throughout your description as well as in the title of your app.
The app store is a competitive place so make sure your app store description is up to par. By following these tips, you can ensure that your app is being seen by potential users and downloads will increase.
4.Use screenshots and videos to show off your app
Use compelling visuals to show off your app and attract downloads. In addition to traditional screenshots, create videos that give viewers a tour of your app’s functionality and key features.
Be sure to include an App Store or Google Play badge on all visuals so viewers know where to go to download your app.